The second step in determining an appropiate Marketing Strategy
The second step in determining an appropiate Marketing Strategy The first step in determining an appropriate marketing strategy is to map out your customer base and determine which group your customers belong to. And yes, you do that through the...
The first step in determining an appropriate Marketing Strategy: the Customer Pyramid
The first step in determining an appropriate Marketing Strategy: the Customer Pyramid As an entrepreneur you depend on your customer base. And thanks to a Customer Pyramid you can map your customer base. A must since it gives you a clear overview...
With these four tips you’ll have a high-quality (multilingual) customer conversation!
With these four tips you’ll have a high-quality (multilingual) customer conversation! Communication; it is the basis of relationships. And especially as an entrepreneur you communicate a lot. But how to pass the stage of chitchatting and actually...
4Ps of marketing and the marketing mix in a nutshell
4Ps of marketing and the marketing mix in a nutshell A marketing plan isn’t a marketing plan without a marketing mix. But why? Simple! It’s one of the most important parts of marketing and therefor essential. And working with the 4Ps provide a...
The basic principles of doing business
The basic principles of doing business In preparation of the next blog wherein we’ll discuss the 4Ps of marketing, this blog is about the basic principles of entrepreneurship. Because doing business is one, but successful entrepreneurship a second....
4 + 1 tips to help you with converting (more) deals: right now!
4 + 1 tips to help you with converting (more) deals: right now! Customer acquisition – the process of bringing new customers or clients to your business, is a must! Especially for a startup. After all, without (new) deals there’s no sales and no...
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